#033 Midway Point
Last Tuesday, Are.na featured a channel I created in 2019 called The Start of an Idea. I’ve been using it to publicly collect words found from articles, books, and other various places on the Internet. That collection of words happened to be the foundation of this newsletter that I’ve been sending semi-consistently since the beginning of this year. What started from 0 subscribers is now at 953, and nearly 50% of you open this email every week 🤯
For those of you who are new, I want to introduce myself. If you’ve been around for a while, feel free to skip down to the stuff that matters…
My name is Alex Tan, I’m lucky enough to have had my hands in a number of things, but I’ve practiced Photography, Art Direction, and Strategy professionally for commercial brands, scrappy startups, and creative individuals.
I’m the Co-Founder of MOUTHWASH and MOUTHWASH Studio — An offbeat experiment and creative studio my friends and I started in Los Angeles. We’ve been building this initiative for the last four years, and have been working on it full time for over the last two years. We’ve had the privilege to build strategies, identities, and digital destinations for some of the most unique brands in the world.
And finally, I write this newsletter, Common Discourse.
I position Common Discourse as a weekly briefing designed to help others (and myself) think through creativity, focus, and intentional work. It hits your inbox every Tuesday at 9:17am.
In addition to the essays, I share ideas that I’m thinking about and links to places on the Internet that I thought were interesting and worth sharing.
This newsletter is 100% free and reader supported. Sharing it with others goes a long way. I like to think this project has invited some of the most interesting and thought-provoking conversations I’ve had with strangers, which I want to continue to welcome more of.
If you have something to say, just reply to this email, I’ll always respond 👋
See you next week! 🗿
Ideas from me
I. NEW AND FAMILIAR
People are typically governed by two natural impulses.
An attraction to the excitement of new things
A yearning to the comfort provided by what we already know
The problem is that these two trains of thought compete with one another. Ryan Loewy, a famous midcentury designer, recognized this issue and applied a formula that has worked in marketing strategies for ages. It should also be applied when working on any concept or idea:
If something is naturally familiar, make it surprising. If something is too surprising, find small ways to make it familiar.
II. BRAVE ENOUGH
Be brave enough to be bad at something new.
III. OUT IN THE OPEN
You can't do anything wrong if nobody knows what you are doing.
Working, building, and creating in the open is a commitment to improvement.
Quote from somebody else
In preparation for a 1949 lecture at the University of California, Los Angeles on “Advice for Students,” Charles made the following notes on inspiration, methodology, and career strategy:
"Make a list of books
Develop a curiosity
Look at things as though for the first time
Think of things in relation to each other
Always think of the next larger thing
Avoid the pat answer—the formula
Avoid the preconceived idea
Study well objects made past recent and ancient but never without the technological and social conditions responsible
Prepare yourself to search out the true need—physical, psychological
Prepare yourself to intelligently fill that need
The art is not something you apply to your work
The art is the way you do your work, a result of your attitude toward it
Design is a full time job
It is the way you look at politics, funny papers, listen to music, raise children
Art is not a thing in a vacuum—
No personal signature
Economy of material
Avoid the contrived
Apprentice system and why it is impractical for them
No office wants to add another prima donna to its staff
No office is looking for a great creative genius
No office—or at least very few—can train employees from scratch
There is always a need for anyone that can do a simple job thoroughly
There are things you can do to prepare yourself—to be desirable
orderly work habits
ability to bring any job to a conclusion
a presentation that reads well
willingness to do outside work and study on a problem . . .
Primitive spear is not the work of an individual nor is a good tool or utensil.
To be a good designer you must be a good engineer in every sense: curious, inquisitive.
I am interested in course because I have great faith in the engineer, but to those who are serious(avoid putting on art hat) Boulder Dam all’s great not due engineer
By the nature of his problems the engineer has high percentage of known factors relatively little left to intuition
(the chemical engineer asking if he should call in Sulphur)"
— Charles Eames
Links worth sharing
🌐 Sane is run by a young and persistently curious team obsessed with building information systems that support critical thinking.
🥳 Found this index of boutique Design Studios. Somebody was nice enough to include MOUTHWASH
📚 We’re giving away a set of books at MW.S that we felt really helped shaped us early in our careers. Click here to apply!
🗣 On Practices is an editorial platform for dialogue on building and maintaining creative practices by 56.
👕 A shirt we released in collaboration with Dinamo is still available on our website in some sizes.
Thanks for another week!
Common Discourse is a weekly briefing designed to help others (and myself) think through creativity, focus, and intentional work. It hits your inbox every Tuesday at 9:17am.
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